The blasian community is mourning the loss of one of its hair care inspirations. Titi Cree Branch, one of the co-founders of the natural hair care line, Miss Jessie’s, died on December 4, 2014. Born June 10, 1969, Titi died in what online media publication NV Magazine is calling an apparent suicide due to asphyxia. She was 45 years old. Titi is survived by her parents, sister, and nephew.
The daughters of an African American father and a Japanese American mother, Titi and Miko Branch launched Miss Jessie’s in 2004 with a mission to meet the needs of women with textured hair. Miss Jessie’s products are on the shelves of Target, CVS, Duane Reade, and Walgreens. The salon and the curly hair care products were named for their paternal grandmother, Jessie Branch.
Miko shared a moving video tribute to celebrate and honor the life of Titi. The video includes family photos of the sisters as Stevie Wonder’s “As” plays in the background.
To learn more about the Branch sisters and Miss Jessie’s, check out Miko Branch’s book, Miss Jessie’s: Creating a Successful Business from Scratch — Naturally.